AloEx exhibited at Thailand Week 2026, held from 27–30 August 2026 at Glorietta by Ayala Malls in Manila, the Philippines. It marks another significant step for the brand into the ASEAN market, following the warm reception at Thailand Week in Cebu earlier this year.
The opening ceremony of Thailand Week 2026 at Glorietta by Ayala Malls, Manila
Thailand Week is an overseas showcase of Thai products and culture organised by the Department of International Trade Promotion (DITP) under the Ministry of Commerce. Its purpose is to promote the potential of Thai entrepreneurs on an international stage, selecting quality Thai brands to exhibit, meet consumers, and build business opportunities with partners abroad. The show gathers products across many categories — food, beverages, health products, beauty and lifestyle goods from Thailand.
The AloEx product introduction on the show's main stage
Expanding the range: from hair care into spa and body care
What set this appearance apart from previous ones is that AloEx did not present only hair and scalp care. This time the spa and body care range was on display as well, widening the audience and opening up broader market opportunities.
The hair, spa and body care ranges brought to this show
This expansion reflects the direction AloEx is taking: growing from a specialist hair care brand into a complete Natural Beauty & Wellness brand rooted in Thai herbs.
Activities at the AloEx booth
Across all four days of the show, the AloEx booth had activities and services ready for both Filipino consumers and local businesses:
- Hands-on product trials — visitors could try AloEx products for themselves across the hair, spa and body ranges, with advice directly from the team.
- Show-exclusive promotions — prices and offers arranged only for those who visited the booth at this event.
- Business matching — importers, distributors and business partners interested in expanding the market with AloEx could talk with us directly, including anyone interested in developing their own brand through OEM manufacturing.
Filipino visitors trying and browsing AloEx products at the booth
The opportunity for Thai herbs in the Philippine market
The Nasaema Industry booth — the company behind AloEx — open to distributors abroad
Over recent years, herbal and natural products have grown steadily more popular in the Philippines. Consumers there place real weight on natural ingredients, safety in use, and dependable quality — which has drawn considerable interest to products from Thailand, a country known for its herbal knowledge and for developing products that balance nature with innovation.
AloEx's strength — products developed from Thai herbal extracts and scientifically tested by the Thailand Institute of Scientific and Technological Research (TISTR) and the RCBC laboratory at Chulalongkorn University — gives the brand the confidence to compete in overseas markets, particularly among consumers looking for gentle products with an emphasis on natural ingredients.
AloEx would like to thank everyone who took an interest and stopped by our booth this time.
If you would like to follow our news, activities and next events, you can keep up through the AloEx social media channels so you don't miss what the brand does next.
