Article / AloEx enters the Philippines market at Ayala Center Cebu 2026

AloEx enters the Philippines market at Ayala Center Cebu 2026

AloEx participated in the exhibition at Thailand Week 2026 held from March 12–15, 2026 at Ayala Center Cebu, Philippines. This participation was part of the effort to promote Thai products in international markets and to give consumers in the ASEAN region greater access to the quality of products from Thailand.

Thailand Week is a Thai goods and culture showcase event held abroad, organized by Department of International Trade Promotion (DITP) under the Ministry of Commerce, with the objective of promoting the potential of Thai entrepreneurs on the international stage. Carefully selected quality brands from Thailand are invited to exhibit their products, meet consumers, and create business opportunities with partners abroad. The event brings together a wide variety of products, including food, beverages, health products, beauty products, and lifestyle items from Thailand.

In recent years, the market for herbal and natural products has been steadily growing in the Philippines. Consumers prioritize products with natural ingredients that are safe to use and reliably high-quality. This has generated significant interest in herbal products from Thailand, as Thailand stands out for its herbal wisdom and its ability to seamlessly blend nature and innovation in product development.

With AloEx's strength in developing hair care products from Thai herbal extracts, the brand has strong potential to expand into the Philippine market — particularly among consumers looking for hair care products that are gentle on the scalp and emphasize natural ingredients. Participating in Thailand Week this time is therefore another important step in building brand awareness in international markets, as well as opening opportunities for business negotiations and building a partner network with distributors and importers in the Philippines.

At the AloEx booth, visitors had the opportunity to experience and try Thai natural-extract hair care products up close, with products available for purchase at special prices, as well as Business Matching activities for those interested in becoming distributors or importers of products in the Philippines.

At the event AloEx also opens opportunities for entrepreneurs and interested parties for product brand building (OEM) as well as business matching negotiations. (Business Matching) To jointly develop products and expand markets, aiming to build cooperative networks with business partners across diverse industries.

Throughout the event, the AloEx booth attracted great interest from a large number of visitors — both Filipino consumers and local business operators — reflecting the strong interest in Thai natural hair care products, and serving as another positive signal for the brand's growth opportunities in international markets.

AloEx would like to sincerely thank everyone who showed interest and visited our booth on this occasion. For those interested in following news, activities, and upcoming events, please stay updated through AloEx's social media channels so you don't miss any exciting news and activities from the brand in the future.

AloEx enters the Philippines market at Ayala Center Cebu 2026

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